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How To Thrive During the Slow Season in Retail
General Business

How To Thrive During the Slow Season in Retail

In my last blog post, I shared some recommendations on how to SURVIVE your slow months. I’m turning that around in this blog post with ways you can THRIVE during the slow season. Here are some tips on how you can get more sales or people in your doors during the slow season: Host a…

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Savvy Shopkeeper’s Most Popular Blog Posts Ever
General Business

Savvy Shopkeeper’s Most Popular Blog Posts Ever

I wrote my first blog post for Savvy Shopkeeper 2 years ago. I can’t believe it!  My journey started very slowly.  At the time, I was juggling a small family, a demanding full-time job, and running the store I co-own with my sister (I exhaust myself just typing this out). Even with all of that…

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10 Recommended Items for Your Booth at a Market Event
General Business

10 Recommended Items for Your Booth at a Market Event

Spring is around the corner and it’s almost Market season! My sister and I now participate in only one outdoor Market event each year, but we’ve participated in several over the past few years. We’ve learned a lot along the way. Inventory might consume your mind, but you need to think about all of the…

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How to Price Products in a Retail Store
Financial | General Business

How to Price Products in a Retail Store

The topic of pricing comes up often with retail store owners. Whether you own a brick and mortar store or an online shop, if you’re buying wholesale and reselling the goods in your shop, pricing is an important aspect of your business. I often find that shop owners think that pricing is a one-size-fits-all strategy,…

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The Importance of Facebook Autoresponder Messages
Social Media & Marketing

The Importance of Facebook Autoresponder Messages

Making a good first impression is important.  If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…

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The Clever SHOP Sign Retail Store Owners Need
General Business | Social Media & Marketing

The Clever SHOP Sign Retail Store Owners Need

Retail store owners and booth vendors are always looking for eye-catching displays and signage that will bring more customers into their shops and booths. The SHOP sign is a clever play on the classic red and white traffic STOP sign. Boutique Decor & More makes these SHOP signs in a variety of colors.  You can…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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  • 10 Things To Know Before You Teach or Host In-Store Workshops
  • Why And How To Run A Make And Take In Your Store
  • 8 Marketing Ideas for Independent Retailers
  • 7 Ways To Push Dead Inventory In Your Store
  • Questions To Ask Before You Choose a POS and Website

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160. Surround Yourself With Big Thinkers and Action Takers - Savvy Shopkeeper Retail Podcast

The people you surround yourself with constantly influence everything you do, from the clothing you wear to how you run your business to what beliefs you hold!  And while you can counteract some of this subconscious conditioning with your thoughts, it’s hard to do that if you don’t recognize the types of people you surround yourself with in the first place.  In today’s episode, I’m sharing a bit of my backstory, the limiting beliefs I’ve overcome, and how changing the types of people I surround myself with has made a world of difference in my life. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode160. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 160. Surround Yourself With Big Thinkers and Action Takers 14:02
  2. 159. When Old Habits Lead To Burnout 20:28
  3. 158. My First Las Vegas Market Visit & What I Learned 24:29
  4. Bonus episode: Updates + Save the Date! 21:57
  5. 157. Do It For You With Anne Vagasky of Peachtree Street 31:31
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