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The Plann App Transformed My Instagram Feed
Social Media & Marketing

The Plann App Transformed My Instagram Feed

Choosing a social media scheduling tool can be overwhelming.  I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…

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Why Your Store Needs an Instagram Selfie Station
Social Media & Marketing

Why Your Store Needs an Instagram Selfie Station

Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…

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Optimize Your Personal Facebook profile to Advertise Your Shop
Social Media & Marketing

Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook.  Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…

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Social Media Marketing isn’t just about posting.
Social Media & Marketing

Social Media Marketing isn’t just about posting.

I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…

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How to Stand Out on Small Business Saturday!
General Business

How to Stand Out on Small Business Saturday!

Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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  • Meta Forcing Shop Checkout on Facebook and Instagram (Starting April 2024)
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188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores - Savvy Shopkeeper Retail Podcast

Did you know you can sell from your window display, even when your store is closed?  In today’s episode, I’m sharing my QR code tutorial for brick and mortar stores. This is a fun way to make your window display attract potential customers, provide them with product information, and even drive them to your online shop! For show notes, including a link to get the tutorial and template I mentioned in this episode, visit www.savvyshopkeeper.com/episode188. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)
  1. 188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores 13:51
  2. 187. Five Common Questions I Hear About Joining Master Shopkeepers 20:13
  3. 186: The 3 S’s to Mompreneur with Ease 32:17
  4. 185. When Are You Ready to Open a Second Retail Store Location? 13:31
  5. 184: Are You Using Defeat to Win or Quit? Failing Vs. Experimenting in Business 13:43
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