Choosing a social media scheduling tool can be overwhelming. I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…
Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…
You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…
I wrote my first blog post for Savvy Shopkeeper 2 years ago. I can’t believe it! My journey started very slowly. At the time, I was juggling a small family, a demanding full-time job, and running the store I co-own with my sister (I exhaust myself just typing this out). Even with all of that…
Making a good first impression is important. If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…
I spend a lot of time on Facebook. Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…