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Savvy Shopkeeper
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The Plann App Transformed My Instagram Feed
Social Media & Marketing

The Plann App Transformed My Instagram Feed

Choosing a social media scheduling tool can be overwhelming.  I know there are many options out there and each one is a bit different than the next. Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic. For some reason, the current trend is…

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Why Your Store Needs an Instagram Selfie Station
Social Media & Marketing

Why Your Store Needs an Instagram Selfie Station

Most shop owners find social media to be a challenge. But because Instagram is a bit newer, some shopkeepers find it even more challenging. In my upcoming Instagram workshop, I will talk A LOT about the platform, what to do, what not to do but I will also offer some fun tips. I like the…

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Why a Social Media Roadmap is Important
Social Media & Marketing

Why a Social Media Roadmap is Important

You shouldn’t be winging your social media. I feel like most shopkeepers are so busy wearing 100 other hats that they tend to look at social media like a robotic process. Just post something, because I need to, and I’ll be fine. But, there’s much more to social media than posting. There should be a…

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Savvy Shopkeeper’s Most Popular Blog Posts Ever
General Business

Savvy Shopkeeper’s Most Popular Blog Posts Ever

I wrote my first blog post for Savvy Shopkeeper 2 years ago. I can’t believe it!  My journey started very slowly.  At the time, I was juggling a small family, a demanding full-time job, and running the store I co-own with my sister (I exhaust myself just typing this out). Even with all of that…

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The Importance of Facebook Autoresponder Messages
Social Media & Marketing

The Importance of Facebook Autoresponder Messages

Making a good first impression is important.  If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…

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Optimize Your Personal Facebook profile to Advertise Your Shop
Social Media & Marketing

Optimize Your Personal Facebook profile to Advertise Your Shop

I spend a lot of time on Facebook.  Not for personal reasons – to be honest, I prefer Instagram – but I’ll save this conversation for another day. I’m on Facebook often because I manage the Shopkeepers Lab group and a mastermind for brick and mortar store owners (Master Shopkeepers). While navigating my own groups…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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Popular Blog Posts

  • 10 Things To Know Before You Teach or Host In-Store Workshops
  • Why And How To Run A Make And Take In Your Store
  • 8 Marketing Ideas for Independent Retailers
  • 7 Ways To Push Dead Inventory In Your Store
  • Questions To Ask Before You Choose a POS and Website

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161. How To Turn A Slow Season Into Profit - Savvy Shopkeeper Retail Podcast

Hitting a slow season in retail can be disheartening, especially for indie retailers. It’s easy to get discouraged when sales are down! But instead of focusing on the lack of sales, let’s consider how to make the most of your slow season—and what you can do to profit during it.  Listen in to learn the greatest gift of a slow season, what you shouldn’t focus on, and what you absolutely should do to make the most of a slow season in your business. For show notes, including links to anything I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode161. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 161. How To Turn A Slow Season Into Profit 17:12
  2. 160. Surround Yourself With Big Thinkers and Action Takers 14:02
  3. 159. When Old Habits Lead To Burnout 20:28
  4. 158. My First Las Vegas Market Visit & What I Learned 24:29
  5. Bonus episode: Updates + Save the Date! 21:57
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  • 2023 Virtual Conference
  • Group Program
  • Podcast
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  • Retail Marketing Ebook
  • Free Resources
    • Which Shopkeeper Stage are you in?
    • Tools of the Trade
    • 100+ Social Media Ideas
 

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