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Are you ready for a 2018 Social Media Challenge?!
Social Media & Marketing

Are you ready for a 2018 Social Media Challenge?!

I’ve been listening. If you aren’t part of the Savvy Shopkeepers Facebook Group then you may not know it’s a safe and fun space for women business owners to ask questions and chat about owning and marketing a shop – brick & mortar or online.  Being a woman and owning a shop are two prerequisites. 🙂…

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Social Media Marketing isn’t just about posting.
Social Media & Marketing

Social Media Marketing isn’t just about posting.

I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…

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How to Stand Out on Small Business Saturday!
General Business

How to Stand Out on Small Business Saturday!

Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…

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What’s the Best Time to Post on Facebook and Instagram?
Social Media & Marketing

What’s the Best Time to Post on Facebook and Instagram?

When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal…

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Facebook for Retailers Series:  Facebook Events for Shop Owners
Social Media & Marketing

Facebook for Retailers Series: Facebook Events for Shop Owners

Whether you own an online shop or a brick and mortar store, Facebook Events are valuable. In my “Make the most of your Facebook Page” post, I mentioned that an “Event” within your Facebook page is a great way to get more exposure for your shop events. When you publish an Event on your Page…

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Hey! It is nice to meet you!

My name is Kathy Cruz! I’m a fellow retail business owner and Retail Coach.  My journey into retail started in 2013 when I launched a creative DIY blog with my sister.  We grew from a blog to a brick and mortar home decor store in 2 years.

During this time, I took my deep passion for learning all-things-retail and launched a second blog, Savvy Shopkeeper so I could help other retailers just like me.

The Savvy Shopkeeper blog has also taken a journey.  From a blog to a podcast and an online Academy just for retailers.

I’m on a mission to help independent retail business owners work less, profit more and grow! I’m glad you’re here and hope you find the information I share helpful.


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156. The Power of a Business Mastermind - Savvy Shopkeeper Retail Podcast

Joining a business mastermind is both rewarding and intimidating, especially if you’ve never participated in one before!  If you’re considering joining a business mastermind, then this episode is where you should start. Listen in to learn why masterminds are so valuable, the six things you should consider before joining, and why Master Shopkeepers is the best group coaching option for independent brick-and-mortar store owners. For show notes, including links to anything I’ve mentioned in this episode, visit savvyshopkeeper.com/episode156.  Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper) 
  1. 156. The Power of a Business Mastermind 21:05
  2. 155. Six Things Indie Retailers Should Know about Search Engine Optimization 22:23
  3. 154. My Personal Takeaways From AmericasMart 2023 22:21
  4. 153. Why Isn't (Or Is) Your Retail Store Profitable? 16:51
  5. 152. Working Full Time and Shopkeeping: Taking the Leap to Full-Time Entrepreneur 25:38
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  • Master Shopkeepers
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    • Take the Quiz!
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