I’ve been listening. If you aren’t part of the Savvy Shopkeepers Facebook Group then you may not know it’s a safe and fun space for women business owners to ask questions and chat about owning and marketing a shop – brick & mortar or online. Being a woman and owning a shop are two prerequisites. 🙂…
I often hear business owners say “I post every day of the week but I’m not getting any comments or more page likes”. It’s because social media marketing isn’t just about posting. We first need to be grateful that social media accounts, particularly for business owners, are FREE. Yes, yes, you can run paid ads…
Market the heck out of your shop NOW before Small Business Saturday comes along. Want the most successful Small Business Saturday sales day ever? Don’t wait any longer, start promoting it today! Here’s a checklist of things you can do (Note – many of these ideas could also apply to promoting Black Friday or Cyber…
When you post on Facebook and Instagram you want to make sure you take advantage of “peak” times – when most of your followers will be checking their feeds. So, how do you determine the best time to post on Facebook and Instagram? That answer could actually be different for everyone, depending on your ideal…
Whether you own an online shop or a brick and mortar store, Facebook Events are valuable. In my “Make the most of your Facebook Page” post, I mentioned that an “Event” within your Facebook page is a great way to get more exposure for your shop events. When you publish an Event on your Page…