The Most Important Trait You Need When Bootstrapping A Retail Business.
Whether you’ve opened your own brick-and-mortar store or not…
I think we can all agree, anyone on the path to retail store ownership or a successful online shop can probably benefit from a few solid character traits: Confidence, determination, adaptability, courageousness… just to name a few.
However, when you’re bootstrapping a business, and staying within your budget is a top priority, this will require PATIENCE.

On my journey to opening a retail store, I didn’t want to take the path that entailed loans and debt. I wanted to pay for everything, and I mean everything, in CASH.
It took many years for me to become debt-free personally. So when my sister and I started on the road to becoming retail store owners, it was a priority for us to take the course without owing anyone anything. You know what I mean?
Life is so much better when you aren’t indebted.
So what does this mean?
You won’t have a steady income to start, you may not be able to pay for a $10-$20k build-out, you might have to continue to work a full-time job for the benefits and salary, or you might have to rely on a spouse to help carry the financial weight at home or for medical insurance. I can think of so many things you may not be able to do, or have, right away.
But what will you have eventually? FREEDOM.

No one wants to fail when starting a business, but there is something to be said for being able to walk away from a venture without it affecting your personal financial state and/or the rest of your life.
People can take different paths to building their business. For some it may involve business loans, taking a second mortgage on their home, or borrowing from family. Mine just happens to be a path that doesn’t involve debt and embraces bootstrapping. It doesn’t mean my path is right for everyone. It’s a slow journey, to say the least.
If you choose this route, just remember: patience is a virtue.

Want to learn more?
- Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
- Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
- Listen to the Savvy Shopkeeper Retail Podcast.

I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms:




