Choosing a social media scheduling tool can be overwhelming. I know there are many options out there and each one is a bit different than the next.
Not to mention the different schools of thought about how an Instagram feed should look and feel like curated vs. authentic.
For some reason, the current trend is to bash the “curated” feed because many people are saying it’s fake, staged, styled and doesn’t feel authentic. Yes, those accounts exist but “curated” doesn’t have to feel or be fake.
For months, I wanted Savvy Shopkeeper’s Instagram feed to look a little more branded. I wanted a free or very affordable tool. I’m a visual person, so I struggled with envisioning what my feed would look like with each upcoming post.
What is Plann?
“Plann is a multi-award-winning Instagram Scheduling, Strategy, and Analytics app that was founded in Sydney, Australia by Christy Laurence.
This app offers a variety of features that help Instagram users to grow their accounts, including:
– A signature Drag + Drop interface
– An in-built Instagram Content Marketing Strategy planning tool
– An in-depth Instagram Analytics tab (with the ability to spy on your competitor’s analytics!)
– An easy-to-use Instagram Stories Scheduling functionality
– Over 60+ professional photo editing and content creation tools
– A time-saving Instagram Hashtag Mangement system” – From PlannThat.com
There are many features in this app (too many to write about in a single blog post.) But for a visual person looking to create a branded and cohesive feed on Instagram, the drag and drop feature was the winner for me!
I can now have multiple photos in my grid that I can move around until I’m happy with the way it looks and feels.
The Plann app helped me go from this…
The only feature missing form Plann, for me, is auto publishing. Plann only offers a notification when it’s time to publish my scheduled post. But, this isn’t necessarily a bad thing. Since I have to actually publish the post, I simply hit the copy and post button. This means that I am in the app, on my phone and prepared to engage with people who comment on my posts in the first 20-30 minutes. And we all know engagement is KEY on social media.
I also want to mention that the Instagram feed for The Salvaged Boutique, the store I co-own with my sister is quite different than Savvy Shopkeeper’s feed yet both seem to work and both continue to grow.
In the end, I like to tell people and clients, DO WHAT WORKS FOR YOU. Find the tool that inspires and motivates you to plan ahead and schedule because this is what will SAVE YOU TIME. Plann is the app for me. Could the tool I use change in the future? Sure! But Plann is what’s working for me right now.
If you’d like to try out Plann for yourself, click here to test it out for free and if you decide to move to a paid plan you’ll get a $10 credit.
*Please note that some of the links above are affiliate or referral links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I recommend resources and tools because they are helpful and useful to shopkeepers, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
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I look forward to learning from all of you too. Thanks for being here! ~ Kathy
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