I’ve spent the past 3 1/2 years teaching myself how to start and run a retail store.
Even with all of the business related websites and resources out there, I was surprised to find I still had to piece it all together.
For a small and independent retail store owner I had to learn how to buy wholesale products, how to price items, how to market, how to set up a business, how to build and grow social media accounts, how to manage accounting, how to bootstrap, how to photograph products, how to build a website and all online aspects of running a business.
Of course, I wanted to do this on a very small budget.
How did I learn?
I kept searching for a one-stop-shop to learn all of this. I kept hoping I would find someone’s blog detailing their bootstrapped retail store ownership journey. What I found were Facebook groups and information-overload for creative online entrepreneurs, websites filled with general business articles, and a variety of business podcasts.
Don’t get me wrong, these were all helpful, but I simply couldn’t find ONE site that was tailored to me, the small shop owner; the little retailer; the independent business dreamer; the thrifty shopkeeper. So, here I am.
Who is the Savvy Shopkeeper?
Savvy Shopkeeper doesn’t refer to me specifically, but to anyone who wants and yearns to build a small boutique business of their own. It refers to current shop owners looking to learn more and grow.
My sister and I started The Salvaged Boutique with just a blog and a few social media accounts. Within 18 months we found and signed a lease for our space. Six months later, we opened our brick-and-mortar store.
In October of 2016, we celebrated our three year anniversary—with one year under our belts as shopkeepers—and I am proud to say we are debt-free.
During this time, I found I am passionate about business-organization, automating a business with processes and systems, social media marketing and more.
So, my mission is to teach small business owners everything I learned along my journey and to offer virtual services to any business owner looking to get some things off their plate.
Want to learn more?
- Follow Savvy Shopkeeper on Instagram or Facebook or sign up for email updates!
- Visit the Shopkeeper’s Academy to learn more about our group memberships and 1:1 coaching.
- Listen to the Savvy Shopkeeper Retail Podcast.
I share some of the most helpful information and tips for retail business owners on the Savvy Shopkeeper Retail Podcast. I know you’re busy so episodes are short and sweet at around 20 minutes. Want to work less, profit more, and grow? Listen on any of these platforms: