This topic has been weighing heavily on me. I’m guessing this will be the first of many blog posts, conversations, and workshops in the future with many questions to come. Shop owners are choosing their Point of Sale systems and Website platforms blindly and it could be costing you many hours of frustrations and a…
We’ve all heard the horror stories like “I had a Facebook group of 10,000 members and suddenly my group was gone”, or “My friend had an Instagram account with 50,000 followers and lost it all”. More disturbing, no one seems to know why this happens. But it’s a good reminder to NOT put all your…
2022 UPDATE: Unfortunately, Darice closed in 2021 so you’ll find their website, offer and blog are no longer active. However, I am repurposing all the content I wrote for them and I’ll be sharing it here on my own blog in the future. In December of 2018, Darice officially announced that I was one of their…
I became a full-time entrepreneur almost 2 years ago. If I’ve learned anything, it’s that I have to keep myself focused when I work. I co-own The Salvaged Boutique with my sister, Karen. Over the years working with me, she identified that she will focus on one project at a time and that I, on…
The topic of pricing comes up often with retail store owners. Whether you own a brick and mortar store or an online shop, if you’re buying wholesale and reselling the goods in your shop, pricing is an important aspect of your business. I often find that shop owners think that pricing is a one-size-fits-all strategy,…
Making a good first impression is important. If you have a decent following on Facebook, you may want to think about your Facebook Messenger strategy. When a customer sends you a message on Facebook, have you thought about the journey you can take them on once they visit your page or have a question for…